Popular: CRM software, project management, SEO audit tools, 145 free tools

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Sales & customers

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CRM software

Track leads, deals and every conversation with your customers.

See all 12 CRM software
HubSpot CRM Free CRM that grows into a full marketing, sales and service platform. Freemium Salesforce Sales Cloud The most widely used enterprise CRM, customisable for almost any sales process. Free trial Pipedrive Visual, pipeline-first CRM built for salespeople. Free trial Zoho CRM Affordable, feature-rich CRM that connects to the wider Zoho suite. Freemium

Project management software

Plan work, assign tasks and keep projects on schedule.

See all 13 project management software
Asana Work management platform for planning projects and tracking tasks across teams. Freemium monday.com Colourful, flexible work platform you can shape into almost any workflow. Freemium Notion All-in-one workspace for notes, docs, wikis and databases. Freemium Trello Simple Kanban boards for organising anything. Freemium

SEO audit tools

Find broken pages, missing tags and the issues holding your rankings back.

See all 17 SEO audit tools
Google Search Console Google's own data on how your site performs in search. Free Ahrefs All-in-one SEO suite best known for its huge backlink index. Paid Semrush The broadest SEO and marketing suite, from keywords to PPC and social. Freemium SE Ranking Affordable all-in-one suite with accurate rank tracking. Free trial

AI assistants & writing

Chat assistants and AI tools for writing, research and meetings.

See all 10 AI assistants & writing
ChatGPT OpenAI general-purpose AI assistant for writing, research, analysis and images. Freemium Claude Anthropic's AI assistant for writing, analysis, coding and long documents. Freemium Google Gemini Google's AI assistant, integrated with Gmail, Docs and Search. Freemium Microsoft Copilot Microsoft's AI assistant across Windows, Edge and Microsoft 365. Freemium

Email marketing software

Send newsletters, campaigns and automated email sequences.

See all 10 email marketing software
Klaviyo Email and SMS marketing built for e-commerce brands. Freemium HubSpot CRM Free CRM that grows into a full marketing, sales and service platform. Freemium Mailchimp Well-known email marketing platform with templates and automation. Freemium Brevo All-in-one email, SMS and CRM platform priced by emails sent (formerly Sendinblue). Freemium

Website builders

Build a website without code.

See all 7 website builders
Wix Drag-and-drop website builder with hundreds of templates. Freemium Squarespace Website builder known for elegant, design-led templates. Free trial Webflow Visual web development platform with full design control and CMS. Freemium WordPress.com Hosted WordPress for blogs and websites, by Automattic. Freemium

Accounting software

Invoicing, bookkeeping, expenses and financial reports.

See all 11 accounting software
QuickBooks Online The most widely used small business accounting software in the US. Free trial Xero Cloud accounting popular in the UK, Australia and New Zealand. Free trial FreshBooks Invoicing-first accounting for freelancers and service businesses. Free trial Wave Free accounting and invoicing for very small businesses. Freemium

Graphic & UI design

Design interfaces, graphics, social posts and print.

See all 10 graphic & UI design
Figma Collaborative interface design tool used by most product teams. Freemium Canva Easy design for social posts, presentations, documents and print. Freemium Adobe Photoshop The industry-standard photo editing and image manipulation app. Free trial Adobe Illustrator Professional vector graphics for logos, illustration and print. Free trial

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